Design by Storm
Moreland Made in Coburg North
MANUFACTURING & DESIGN
Industrial designer Danielle Storm launched her furniture design studio, Design by Storm, in 2017. Her work draws on the latest technology, traditional craftsmanship and the power of creative community to make beautiful, functional furniture pieces, right here in Moreland.
|Business type||Industrial design and furniture making|
|In Moreland since||2017|
|Core offering||Experimental but useful furniture|
WHO… I am
Hi, I’m Danielle Storm, industrial designer and founder of Design by Storm, where I design and make experimental but useful furniture objects. I think of myself as an evangelist for innovative design. Growing up I looked around me and was so frustrated by the lack of daring and creativity in our furniture - after all, these are things we literally spend all day every day interacting with! I wondered: if we’ve evolved so much over the past few hundred years, why hasn’t our furniture done the same? So, I made it my mission to reimagine our relationship with these ubiquitous but tragically old-fashioned objects. That’s a tall order for just one (not-so-tall) person though, so while most of my focus goes to my furniture design studio, Design by Storm, I also try to get other young people excited to help through teaching roles at RMIT and elsewhere.
The objects I make are, first and foremost, forward thinking. I’m not interested in making more of the same, more cheap or half-hearted designs that will end up ignored or in landfill. Each and every piece is unique, challenging; a combination of functional forms, sculptural geometry experiments, time-honed craft, and inventive technology. So far, I’ve focused on bringing these themes to items for the home like coffee tables, side tables and lighting pieces, but I have some more varied ideas in the works as well.
WHY… I work out of Space Tank Studio
WHEN… I knew I wanted to be an industrial designer
HOW… I develop my themes
Design by Storm is a Moreland Made success story!
Space Tank Studio, 9 Warner Street, Coburg North.
by Makiko Ryujin from Made In The Dark Studio. Courtesy of Design by Storm.
Aurora Razor, 2018, by Starry Kong. Courtesy of Design by Storm
Impossible side table, 2018, by Starry Kong. Courtesy of Design by Storm.
Danielle Storm, 2018, by Makiko Ryujin
Landing image: by Makiko Ryujin from Made In The Dark Studio. Courtesy of Design by Storm.
Read more about the Moreland Made campaign and how your business can get involved.